UTM Builder: Create Campaign Tracking URLs
Build a campaign URL with UTM parameters (source, medium, campaign…), in your browser.
* fields recommended by Google Analytics. Everything is built locally.
🔒 100% client-side — no data sent
Build a campaign URL in seconds with UTM parameters (source, medium, campaign, term, content) to track your links in Google Analytics. Everything is computed in your browser: your URLs never leave your machine, ensuring complete privacy.
What is it for?
- ▸ Track newsletter clicks inside Google Analytics
- ▸ Separate the performance of multiple social networks
- ▸ Measure the return of a paid advertising campaign
- ▸ Compare two creatives of the same ad using utm_content
FAQ
What are UTM parameters used for?
UTM parameters are tags added to a URL that tell your analytics tool where a visitor came from. They let you see which source, channel and campaign drove the traffic and conversions.
Which UTM parameters are required?
Three parameters are the recommended minimum: utm_source, utm_medium and utm_campaign. The utm_term and utm_content fields are optional and are mainly used for keyword tracking and A/B testing.
Should UTM parameters be lowercase?
Yes, it is strongly advised because UTMs are case sensitive. "Facebook" and "facebook" will be counted as two different sources, so it is best to keep everything lowercase and without spaces.